Local Weather News Network(TM) (LWNN)

Privacy Policy

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Effective Date: 2026-10-12

Local Weather News Network (LWNN) is committed to safeguarding your privacy and ensuring that your Personal Information is protected. This Privacy Policy (the “Privacy Policy” or the “Policy”) outlines how we collect, use, disclose, and protect your Personal Information when you interact with our services, including through our website available at lwnn.org (the “Website”), mobile applications, SaaS platform, social media accounts, and YouTube channels.

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By using LWNN's services, you agree to the terms of this Privacy Policy.

 

1. Information We Collect

We collect the following types of information:

 

a. Personal Information

When you interact with our services, we may collect personal information, including but not limited to:

  • Name

  • Email address, including work email address

  • Social media profiles (when interacting with us through platforms like YouTube)

  • Location data, including registered work site addresses and locations

  • Comments and content you post on our YouTube channel or other platforms

  • Company name

  • Industry

  • Website URL

  • Weather thresholds and activity or trade preferences

  • Billing or payment information

 

b. Automatically Collected Information

We may automatically collect certain information when you use our services:

  • IP address

  • Browser type and version

  • Device type and settings

  • Usage data (e.g., pages viewed, links clicked, video watch history)

  • Weather observations associated with registered sites, including temperature, precipitation, wind, and ground wetness, collected around the clock

 

c. Cookies and Tracking Technologies

In addition to the information that you provide to us, we may also collect information about you during your visit to our Website.  We collect this information using automated tools that are detailed below.  These tools may collect information about your behavior and your computer system, such as your internet address (IP address), device identifier, browser type and language, operating system, date and time stamp, session ID, internet service provider, data regarding network-connected hardware, the pages you have viewed, and the actions you have taken while using the Website. 

We may use this automatically collected information to: (i) conduct analyses about our Website; (ii) associate the different devices you use; (iii) remember your browser or device; (iv) remember your preferences and interactions; (v) deliver relevant advertisements or other content; (vi) market our services to you; (vii) collect information about our Website and services; and (viii) log activity on our Website.  We may use these technologies for providing our Website, services, security, authentication, analytics, product or service improvement, advertising, fraud detection, and for other similar purposes.

 

Some of the tools we use to automatically collect information about you may include:

(a)   Cookies.  A “cookie” is a small data file transmitted from a website to your device’s hard drive.  Cookies are usually defined in one of two ways, and we may use either (or both) of them:  (1) session cookies, which do not stay on your device after you close your browser, and (2) persistent cookies, which remain on your device until you delete them or they expire. 

(b)  Analytics Services.  Our Website may use Adobe, Bing, Facebook Connect, Google Analytics, Google Audiences, Meta, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, and others for audience measurement and analytics purposes.  These analytics services may use cookies or similar technologies to collect information to help us analyze users and how they use our Website.  The information collected by these technologies is used to assess how often you visit our Website, what pages you view when you visit our Website, and what other websites you visited before coming to our Website.  Information generated by these services may be transmitted to and stored by these providers and they may use this information for purposes such as evaluating your use of our Website, compiling statistics reports on the Website’s activity, and providing other services relating to Website activity and other internet usage.  You may review Google’s data privacy practices for Google Analytics and data privacy practices for Google Tag Manager.  To opt out of being tracked by Google Analytics, you may download and install the Google Analytics Opt-out Browser Add-on.

(c)   Advertising Services.  We may use service providers and partners to serve advertisements on our behalf on the Website and across the internet, and to track and report on the performance of those advertisements.  These service providers may include Adobe, Google Ads (formerly Google Adwords), Microsoft Advertising (formerly Bing Ads), Facebook, LinkedIn, Pinterest, Snapchat, Tapad, X (formerly Twitter), and others.  These entities may use cookies or similar technologies to identify your device when you use the Website and interact with our electronic communications and ads, as well as when you visit other online services. Data collected and maintained by such third-party ad providers will be subject to the privacy policies and legal terms of those providers.  You may learn more about online interest-based advertising by visiting this Federal Trade Commission website.

(d)  Web Beacons.  A Web Beacon is an electronic image.  Web Beacons can track certain things from your computer and can report activity back to a web server allowing us to understand some of your behavior.  If you choose to receive emails from us, we may use Web Beacons to track your reaction to our emails.  We may also use them to track if you click on the links and at what time and date you do so.  Some of the third-party marketers we engage with may use Web Beacons to track your interaction with online advertising banners on our Website.  This information is only collected in aggregate form and will not be linked to your Personal Information.  Please note that any image file on a webpage can act as a Web Beacon.

(e)   Embedded Web Links.  Links provided in our emails and, in some cases, on third-party websites may include tracking technology embedded in the link.  The tracking is accomplished through a redirection system.  The redirection system allows us to understand how the link is being used by email recipients.  Some of these links will enable us to identify that you have personally clicked on the link and this may be attached to the Personal Information that we hold about you.  This data is used to improve our service to you and to help us understand the performance of our marketing campaigns.

Of course, if you do not wish to have cookies on your devices, you may turn them off at any time by modifying your internet browser’s or device’s settings.  Please refer to the help section of your browser or mobile device for additional information.  Your browser or mobile device may also offer add-ons, plugins, or extensions to manage cookies, local storage objects, scripts, or similar technologies mentioned in this Policy.  Apple and Android mobile devices each generate an advertising identifier that can be accessed by apps and used by advertisers in much the same way that cookies are used on websites.  Each operating system provides options to limit tracking and/or reset the advertising ID.  However, by disabling cookies on your browser or device, you may be prohibited from full use of the Website’s features or lose access to some functionality.

 

You may opt out of receiving interest-based advertisements from other companies that perform interest-based advertising services who are members of the Digital Advertising Alliance (DAA) by visiting the DAA website or YourAdChoices.  If you are located in Canada, you can visit the Digital Advertising Alliance of Canada.  If you are located in Europe, please visit the European Digital Advertising Alliance.  Please note that when using the ad industry opt-out tools described above, you may need to execute opt-outs for each browser or device that you use.  Opting out of interest-based advertising does not mean you will no longer see advertising online, but it does mean that the companies from which you opt out will no longer show ads that have been tailored to your interests.  If you use industry opt-out tools, your opt out will only apply to companies who are participating in those industry organization tools.

 

 

2. How We Use Your Information

We use your Personal Information for the following purposes:

  • To provide and improve our services, including delivering localized weather content tailored to your needs.

  • For security, credit, or fraud prevention purposes.

  • To de-identify information we collect about you and use it for any purpose in accordance with applicable law.

  • To communicate with you about updates, promotions, or other relevant content.

  • To analyze and monitor the performance of our YouTube channels, Website, and services.

  • To comply with legal requirements and enforce our terms of service.

  • To monitor weather conditions at registered sites through the SaaS platform

  • To grade work suitability based on weather conditions and configured activity or trade preferences

  • To deliver automated alerts and notifications, including by email and webhooks

 

We may also aggregate and anonymize information to understand trends, improve our services, and create content that aligns with our audience’s preferences.

 

3. Sharing and Disclosure of Information

We may share your information in the following circumstances:

  • With Service Providers: We may share your information with third-party vendors and service providers who assist us in operating our services, such as cloud storage providers, analytics partners, or video hosting platforms like YouTube. These providers are contractually obligated to keep your information confidential and secure.

  • Compliance with Legal Obligations: We may disclose your information if required by law or to protect the safety and security of LWNN, our users, or the public.

  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to a third party as part of the transaction.

  • With Weather Data Providers: LWNN may obtain and use weather and air quality data from third-party government and commercial providers, including the National Weather Service (NWS), National Oceanic and Atmospheric Administration (NOAA), NASA, the U.S. Geological Survey (USGS), and Google for air quality data

  • To Customer-Designated Endpoints: LWNN’s Prelay SaaS platform may transmit weather data and alerts to endpoints designated by the customer via signed webhooks

 

4. YouTube and Social Media Integration and Data Handling

LWNN integrates with YouTube through the use of APIs to offer personalized and localized weather video content. By interacting with our YouTube channels and services, you acknowledge and agree to the following:

LWNN also maintains a presence on X (formerly Twitter), Facebook, Instagram, and Threads. Each platform’s own privacy policy governs information collected through interactions on that platform.

 

  • Data Collection: When you interact with our YouTube videos (e.g., by watching, liking, or commenting), YouTube may collect information about your activities. YouTube's use of this data is governed by its own privacy policy, which we encourage you to review.

  • User Information: If you subscribe to our channel, YouTube shares your public profile information (such as username and profile photo) with LWNN. This information is used solely to engage with our audience and is not shared with third parties except as outlined in this Privacy Policy.

  • YouTube API Services: LWNN’s applications may use YouTube’s API services, and by interacting with our services, you agree to be bound by the YouTube Terms of Service (https://www.youtube.com/t/terms) and the Google Privacy Policy (https://policies.google.com/privacy). You may revoke LWNN’s access to your data via the Google security settings page (https://security.google.com/settings/security/permissions).

 

5. Data Security

We take data security seriously and employ a range of technical and organizational measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of data transmission or storage is entirely secure, and we cannot guarantee the absolute security of your information. Please notify us immediately of any actual or suspected unauthorized use of the Website or your information.

 

 

6. Your Choices and Rights

Some state laws in the United States provide consumers with additional rights with respect to their Personal Information (also known as “personal data”), as those terms are defined under those applicable state laws. Such state laws may include, but are not limited to, the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020, the Colorado Privacy Act, the Connecticut Data Privacy Act, the Delaware Personal Data Privacy Act, the Indiana Consumer Data Protection Act, the Iowa Consumer Data Protection Act, the Kentucky Consumer Data Protection Act, the Maryland Online Data Privacy Act, the Minnesota Consumer Data Privacy Act, the Montana Consumer Data Privacy Act, the Nebraska Data Privacy Act, the New Hampshire Data Privacy Act, the New Jersey Data Privacy Act, the Oregon Consumer Privacy Act, the Rhode Island Data Transparency and Privacy Protection Act, the Tennessee Information Protection Act, the Texas Data Privacy and Security Act, the Utah Consumer Privacy Act, and the Virginia Consumer Data Protection Act (collectively, the “U.S. State Privacy Laws"). Any Personal Information we collect is collected for the commercial purpose of effectively providing our services to you, as well as enabling you to learn more about, and benefit from, our services.  If you reside in a state that provides additional rights with respect to your Personal Information, you may exercise each of your rights as identified below, subject to our verification of your identity.

  1. Access.  You have the right to request that we disclose certain information to you about our collection, use and disclosure of your Personal Information.

  2. Correction.  You have the right to request that we correct or rectify your Personal Information.

  3. Limit Use and Disclosure of Sensitive Personal Information.  You have the right to request that we limit the use of the sensitive personal information to that use which is necessary to perform our services.  We do not use your sensitive personal information in a manner that requires you to limit its use.  Therefore, there is no need for you to limit the use of your sensitive personal information.

  4. Portability.  Upon request and when possible, we can provide you with copies of your Personal Information.  When such a request cannot be honored, we will advise you accordingly.

  5. Deletion.  You have the right to request that we delete any of your Personal Information, subject to certain exceptions.

  6. Third-Party Disclosures.  The right to request that we provide you with a list of parties to which we disclosed Personal Information.  If you live in Minnesota or Oregon, you may have the right to request a list of third parties to which we disclosed Personal Information. If you live in Delaware or Maryland, you may have the right to request a list of the categories of third parties to which we disclosed your Personal Information.  This Policy is intended to satisfy your right relating to the categories of third parties.

  7. Opt-out of the Profiling, Sale, and Sharing of Personal Information.  You have the right to request that we do not sell your Personal Information, share your Personal Information for targeted advertising, or use your Personal Information for profiling.  There is no need for you to opt out of the sale or sharing (targeted advertising) of your Personal Information to third parties as we do not sell or share (targeted advertising) your Personal Information.

  8. Non-Discrimination.  If a consumer exercises his or her rights under applicable U.S. State Privacy Laws, we shall not discriminate against that data subject by denying our goods or services, charging different prices or rates to similarly situated consumers, providing a different level or quality of our goods or services, or taking any other adverse action.

  9. Exercising your rights.  If you are a consumer that has rights under applicable U.S. State Privacy Laws who chooses to exercise the rights listed above, you can contact us using the information at the end of this Policy.

Only you, or someone legally authorized to act on your behalf, may make a request related to your Personal Information.  If an authorized agent makes a request on your behalf, we may require proof that you gave the agent permission to submit the request.

Upon receiving your request, we will confirm receipt of your request by sending you an email confirming receipt.  To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the Personal Information.  In some instances, such as a request to delete Personal Information, we may first separately confirm that you would like for us to in fact delete your Personal Information before acting on your request.

We will respond to your request within forty-five (45) days.  If we require more time, we will inform you of the reason and extension period in writing.  You may have the right to appeal our decision regarding your request.  If you would like to appeal our decision, please contact us using the contact information provided below.

In some cases our ability to uphold these rights for you may depend upon our obligations to process Personal Information for security, safety, fraud prevention reasons, compliance with regulatory or legal requirements, or because processing is necessary to deliver the services you have requested. Where this is the case, we will inform you of specific details in response to your request.

 

7. Children’s Privacy

Our services are not directed to individuals under the age of 13, and we do not knowingly collect Personal Information from children. If we become aware that we have collected information from a child under 13, we will take steps to delete that information promptly.

 

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. When we make significant changes, we will notify you by updating the effective date at the top of this page. We encourage you to review this Policy periodically.

 

9. Location of Our Website and Services

We do not warrant or represent that this Policy or the Website’s use of your Personal Information complies with the laws of every jurisdiction.  Furthermore, to provide you with our services, we may store, process, and transmit information in the United States and other locations around the world, including countries that may not have the same privacy and security laws as yours.  Regardless of the country in which such information is stored, we will process your Personal Information in accordance with this Policy.  

 

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: info@lwnn.news

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Local Weather News Network(TM) (LWNN)